T-Mobile needed a refresh of their retail print and digital assets for early 2024, moving away from their holiday design. Collaborating with senior creatives, I helped brainstorm and design posters that emphasized a big and bold message as the hero of the creative.

To align with T-Mobile’s branding, we added a beautiful magenta gradient border, breaking the frame and overlapping elements to create more depth. Along with helping explore this concept, I worked on creating both English and bilingual versions for print and digital use.