In 2021, I joined Vista Point Mortgage to expand the visual identity of their wholesale division, NextUs Lending, through motion design. As their Multimedia Specialist, I developed their video and motion branding strategy aligned with their new brand guidelines, targeting Millennial borrowers with non-traditional incomes, such as freelancers and contract workers.

The company’s previous branding was viewed as “lackluster” and failed to connect with a digital-savvy audience. To address this, the marketing team incorporated modern tech-inspired elements to differentiate the brand in the competitive Non-QM space and appeal to Millennials and Gen Z.

I established video and motion brand guidelines and produced short-form content to drive engagement across social media.